Make the keywords unmissable. Grab the attention of your audience immediately and don’t let go. Specific, relevant keywords belong at the front of headings, titles, sentences, buttons, links and calls to action. But make sure the copy still flows; the reader doesn’t want to feel ‘bombarded’ with keywords.
Move the most important word in each headline to the first position.
Paste a line. Rewrite it using Front-loading.
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For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
Starting multiple words with the same sound can lend texture to your writing and encourage people to pay attention.
Run a ten-minute sprint with Front-loading as your prompt. Free, with no sign-in: it stays on your device.
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