CraftNo. 37
Imagine
You might use ‘imagine’ or ‘picture this’ or find less overt ways to get your customers’ minds engaged. Tap into the vision that your customers have for their future – a future enriched by your brand.
Try this
Start a paragraph with "Imagine…" and paint a scene where the reader is already benefiting from your product.
Try it on your copy
Paste a line. Rewrite it using Imagine.
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Good for
Landing pagesSales copyBrand voice
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Active voice
For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
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AIDA
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
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Alliteration
Starting multiple words with the same sound can lend texture to your writing and encourage people to pay attention.
Ideas
Start a sprintTake it further
Run a ten-minute sprint with Imagine as your prompt. Free, with no sign-in: it stays on your device.
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