These literary devices can make alien ideas feel like familiar friends. A metaphor is a figure of speech that describes something using words that aren’t literally true – ‘you are a star’. A simile states that two things are alike – ‘you shine like a star’. Both are useful in adding colour to your copy, engaging your readers’ minds and telling compelling stories.
Describe your product using a comparison from a completely unrelated field: sport, cooking, nature.
Paste a line. Rewrite it using Metaphors and similes.
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For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
Starting multiple words with the same sound can lend texture to your writing and encourage people to pay attention.
Run a ten-minute sprint with Metaphors and similes as your prompt. Free, with no sign-in: it stays on your device.
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