Show readers that you understand their situation before illustrating a better future. This might mean explaining the processes involved, or be more about envisioning an improved version of themselves.
From Read Me by Roger Horberry and Gyles Lingwood
Structure a paragraph as: "Before [product], you… Now, with [product], you… Next, you'll…"
Paste a line. Rewrite it using Move through time.
Stays on this page. Nothing is saved or sent.
Can you place your product at the centre of the hero’s journey?
For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
Run a ten-minute sprint with Move through time as your prompt. Free, with no sign-in: it stays on your device.
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