Choose the position of your messages carefully. The ‘primacy effect’ is the tendency to remember the first thing you read. The ‘recency effect’ is the tendency to remember the last. Everything you put in the middle of your message is more likely to be forgotten. Make sure the good stuff comes first or last (or first and last).
From ‘The Multi-Store Model of Memory’ by Atkinson and Shiffrin
Check: is your strongest point first or last? Move it if it's buried in the middle.
Paste a line. Rewrite it using Serial position effect.
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To ‘bury the lede’ is a classic journalistic sin that involves hiding the story’s salient details under multiple paragraphs of preamble.
As Luke Sullivan writes: ”Go for an absolute; go for an ‘-est’.
Addressing objections doesn’t need to be negative, though, because you can positively address customers’ concerns.
Run a ten-minute sprint with Serial position effect as your prompt. Free, with no sign-in: it stays on your device.
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