To ‘bury the lede’ is a classic journalistic sin that involves hiding the story’s salient details under multiple paragraphs of preamble. When writing, it’s natural to take time to warm up to your central message, but your readers don’t have time to waste, so check your copy to ensure that the best bits come first.
Are you hiding your most compelling points in the body of your copy?
Paste a line. Rewrite it using Unbury the lede.
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Choose the position of your messages carefully.
For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
Run a ten-minute sprint with Unbury the lede as your prompt. Free, with no sign-in: it stays on your device.
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