As Joseph Sugarman suggests: “The purpose of the first sentence is to get you to read the second sentence.” Starting with short sentences is like starting your car in first gear. Build a little momentum before you accelerate towards your goal.
From The Adweek Copywriting Handbook by Joseph Sugarman
Make your opening sentence no longer than eight words.
Paste a line. Rewrite it using Start short.
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For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
Starting multiple words with the same sound can lend texture to your writing and encourage people to pay attention.
Run a ten-minute sprint with Start short as your prompt. Free, with no sign-in: it stays on your device.
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