Start a sentence that the reader can finish. Introduce an idea that encourages the reader to think. You might muddle up two expressions for the reader to untangle, or use parallelism to get readers engaged in unpacking the patterns. Include a puzzle or a riddle. Readers remember more of your message when they get involved in its creation.
Leave one sentence deliberately incomplete or pose a puzzle your reader can solve.
Paste a line. Rewrite it using Throw ideas for readers to catch.
Stays on this page. Nothing is saved or sent.
Example: ‘Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.
For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
Run a ten-minute sprint with Throw ideas for readers to catch as your prompt. Free, with no sign-in: it stays on your device.
CopyDeck is the free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.