Verbal identity goes deeper than tone of voice. It’s the specific vocabulary, sentence structures and linguistic habits that make your brand recognisable even without a logo. Do you use contractions? First person or third? Short sentences or flowing ones? Do you have pet words or phrases that recur like a signature? Building a verbal identity means codifying these choices so that every writer who touches the brand sounds like the same person.
See also: Tone of voice; Brand archetypes
Try this
Create two columns: words your brand always uses, and words it never would. Aim for ten in each. This is the beginning of your verbal identity guide.
Ideas
Open a ten-minute sprint with Verbal identity as your prompt.