By addressing your readers one-to-one, you transform your generic broadcast into a personal appeal. It’s disarming, direct and arrests attention. Go one step further and insert yourself into the copy. Make it a conversation between the reader and the writer. And use the word ‘you’ liberally.
Rewrite your opening paragraph so "you" appears in the first sentence.
Paste a line. Rewrite it using You.
Stays on this page. Nothing is saved or sent.
For example, writing ‘we save your life’ is more informative and powerful than ‘lives are saved’.
First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.
Starting multiple words with the same sound can lend texture to your writing and encourage people to pay attention.
Run a ten-minute sprint with You as your prompt. Free, with no sign-in: it stays on your device.
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