Gather, with reviews and interview lines tagged “belief” and “proof”
A place for everything you find
Paste reviews in bulk, import a spreadsheet, or run an interview with a box under each question. Tags show what you’ve got, and where the gaps are.
Strategy · before the brief
Strategy your client can see the reasons for
Gather the evidence, turn it into findings, make the decisions and deliver a strategy the client signs off. Every decision points back to what you found, so nobody argues with taste.
Coming soon Being tested with members now. The guides are free for everyone today.
The Decide page: the proposition, with the findings and quotes behind it underneath
Clients pay for strategy. Most copywriters give it away.
You already do the thinking: the interviews, the competitor trawl, the “so what we’re really saying is…”. Strategy turns it into something you can sell, show and get signed.
Evidence, not opinion
Every finding carries the quotes and data behind it. Every decision points to its findings. The client can see why.
A deliverable worth paying for
One set of decisions, as a document and a deck. Choose how deep the client reads: one page, or the full case.
Signed off, then used
Approval is dated and locked. Then the strategy hands on to Drafts as the project’s foundations and key messages.
How it works
Four stages. A small job takes an afternoon. A rebrand takes as long as it needs.
- Gather
Interviews, reviews, competitor claims, data. Tag each line with what it tells you.
- Diagnose
Work through frames like Category chorus or Objections and proof. Write findings you’d defend.
- Decide
Audience, insight, proposition, messages, tone and what you won’t say. Each one linked to its evidence.
- Deliver
Send the document and deck on one link. The client comments, then signs it off.
What’s inside
The Category chorus grid, with “Nobody is standing here” highlighted
Frames that do the thinking with you
Six frames, with the right ones suggested for brand, campaign, website, SEO or tone of voice work.
A live workshop: answers on the shared screen, and the client’s phone
Workshops with your client, at every stage
Gather evidence, work through frames, make the decisions or read it through together. The client joins from their own browser, and what’s said lands where it belongs.
The deliverable: decisions with findings, and a confidential source redacted
Deliver at the right depth
Decisions only, decisions with findings, or the full case. Confidential sources are redacted automatically.
Free guides
Start with a guide
Practical, fifteen-minute guides to the strategy work clients ask for. Each one builds the thing with you as you read.
See all strategy guidesPricing
Strategy will be included with ProCopywriters Pro and with Studio plans.
ProCopywriters Pro
Included
£14.99 a month
- All of Studio: Ideas and Drafts
- Strategy as soon as it opens
- A directory listing and portfolio
- Workshops, the video library and CPD log
- The CopyCon member discount
Without a membership Coming soon
Studio
Strategy is being tested with ProCopywriters members. Leave your email and we’ll tell you when you can try it, on its own or with every Studio tool.
No spam: one email when it opens.Next in Studio
See IdeasIdeas
Strategy says what to say. Ideas helps you find a way of saying it that nobody else has.
Questions
I’m a copywriter, not a strategist. Is this for me?
Yes. Most copywriters already do strategy work without calling it that. Strategy gives it a structure you can charge for.
Does it use AI?
No. Nothing in Strategy writes findings or decisions for you. It organises the evidence so your judgement is easy to follow.
Can the client take part?
Yes. Run a workshop with them at any stage, or send the deliverable as a link. Clients never need an account.
What kinds of strategy does it cover?
Brand and messaging, campaign, website, content, tone of voice, product and UX content, marketing, communications, SEO and pitch strategy.
What happens if I stop?
Your work is kept. Approved strategies stay readable, and you can save any of them as a PDF.
Your next strategy starts here
Coming soon to Studio. Start with a free guide today.