Strategy, without the jargon
Short, practical guides to the strategy work clients ask copywriters for. Each one explains the problem, walks you through an approach, and builds the thing with you as you go: a positioning statement, a message house, an insight.
I can’t say what makes them differentHow to write a positioning statement4 stepspositioning statementEvery page says something differentHow to build a simple messaging framework3 stepsmessage houseI’ve got research, but no insightHow to turn customer research into an insight3 stepsinsightEveryone in the category sounds the sameHow to audit what your competitors say3 stepscategory map
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Strategy, from Studio
Guides get you started. Strategy does the whole job.
Gather evidence, write findings, make decisions and deliver a strategy your client signs off. Coming soon to Studio.