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Studio.by ProCopywriters

Deal a hand

Five cards, at random. Use them all on one brief, or keep the one that bites.

TypeAny Persuasion Craft Process

For

Headlines Email Brand voice Campaign concept

Chiasmus or antimetabole

A chiasmus is a piece of writing that repeats words, concepts or grammatical constructions in reverse order – e.

AIDA

First, you must get a reader’s attention, then capture their interest before arousing desire and, finally, encouraging action.

Jobs to be Done

The Jobs to be Done framework reframes your product around the outcome your customer is seeking.

Help the hero

Can you place your product at the centre of the hero’s journey?

Customer awareness stages

Eugene Schwartz identified five stages of customer awareness: Unaware (they don’t know they have a problem), Problem-aware (they feel the pain but don’t know solutions exist), Solution-aware (they know solutions exist but not yours), Product-aware (they know your product but aren’t convinced), and Most Aware (they know and trust you – they just need a nudge).

Deal again Take this hand into Ideas

CopyDeck is the free part of Ideas. Studio is ProCopywriters’ tools for people who write copy, included in Pro membership.

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