PAS is one of the most reliable copywriting structures ever devised. First, name the Problem your reader faces. Then Agitate it – make the pain vivid, urgent and personal. Finally, present your product as the Solve. The power is in the middle step: agitation is what transforms a mild interest into a genuine need. Without it, your solution arrives before the reader cares enough to listen.
See also: Conflict calls attention; Help the hero; AIDA
From Popularised by Dan Kennedy in The Ultimate Sales Letter
Try this
Write three paragraphs for your product: one that names the problem in your reader’s own words, one that makes it feel urgent, and one that presents your solution. Time yourself – ten minutes maximum.
Ideas
Open a ten-minute sprint with PAS (Problem–Agitate–Solve) as your prompt.