Focus mode
Hide everything but the words. One quiet line tells you where you are.
Rows · part of Drafts
Break out of cell hell
Product descriptions, SEO metadata, content audits, ad variants. Bring in the spreadsheet, write one row at a time on a calm, blank page, and send the same sheet back. You’re working in a spreadsheet without having to look at one.
Works with Excel and CSV. Included with ProCopywriters Pro.
fxOur ergonomic office chair offers adjustable lumbar support, breathable mesh…
| A | B | C | D | |
|---|---|---|---|---|
| 1 | SKU | Product | Description | Chars |
| 2 | CH-104 | Ergo Mesh Chair | Our ergonomic office chair offers adju… | 212 |
| 3 | CH-105 | Ergo Mesh Chair XL | Built for taller frames, this version… | 196 |
| 4 | DS-220 | Standing Desk Oak | 0 | |
| 5 | DS-221 | Standing Desk Walnut | Rich walnut veneer on a twin-motor… | 248 |
| 6 | LM-010 | Desk Lamp Brass | A warm, dimmable lamp that… | 131 |
| 7 | LM-011 | Desk Lamp Black | 0 |
Row 4 of 120Standing Desk Oak · Desks › Standing
Description
Solid oak, and the kind of standing desk you won’t want to hide. Twin motors lift it from sitting to standing in under twenty seconds, quietly enough for a call
164 / 200Spreadsheets are for planning copy, not writing it
Clients and agencies love a spreadsheet: one row per product, page or ad, with columns for every field. It’s a great way to plan. It’s a miserable place to write.
Room to think
One field at a time, in big type, on a page. Not a box the width of a thumbnail with your sentence scrolling off the edge.
Limits you can see
A live character count against each column’s limit. Titles, meta descriptions and ad headlines turn red before you go over, not after.
The context, without the clutter
The product name, keyword, URL and notes sit beside what you’re writing, so you don’t lose your place hunting across columns.
Made for the big, repetitive jobs
Product descriptions
Hundreds of SKUs, the same fields each time, a different product every row.
SEO titles and meta
Strict character limits, a keyword per row, and pages that all need to sound different.
Content audits
Keep, cut or rewrite, with a reason and a new version, page by page.
Ad variants
Headlines and descriptions by ad group, each with its own limit.
Email subject lines
Several versions per send, with preview text, tested at length.
Localisation briefs
Source text in one column, the new version in the next.
How it works
- Bring in the sheet
Upload Excel or CSV, or paste straight from a spreadsheet. Tell Rows which columns you’re writing and which are context. Google Sheets link Coming soon
- Write one row at a time
Each row opens as a page. Context sits to one side; the fields you’re writing take the rest.
- Keep an eye on limits
Character counts per field, and a dot for every row: done, started, over or empty.
- Send the same sheet back
Download it in the format it came in, columns and order untouched. Your client never knows you left the spreadsheet.
What’s inside
Limits per column
Set a limit once, or pick a platform’s, and it applies to every row. Over the limit goes red.
Jump to what’s left
Show only the rows not done, or over a limit, and move between them.
Coming soonA client’s review link for a sheet, with comments on two rows
Client review, row by row
Send the rows to your client as a link, like any other Drafts project, and collect comments and sign-off row by row.
Pricing
Rows is part of Drafts, which is included in ProCopywriters Pro membership.
ProCopywriters Pro
Included
£14.99 a month
- All of Studio: Ideas and Drafts
- A directory listing and portfolio
- Workshops, the video library and CPD log
- The CopyCon member discount
Without a membership Coming soon
Drafts on its own, or Studio
Drafts, or Ideas and Drafts together as Studio, for writers and teams who don’t need a membership. Leave your email and we’ll tell you when they open.
Nothing else: one email when it opens.Part of Drafts
See DraftsNot working in a spreadsheet?
Drafts does the same for pages, emails and campaigns: write it, send a link, get sign-off.
Questions
Will it mess up my client’s spreadsheet?
No. You download the same format with the same columns, in the same order. Anything you didn’t write is left exactly as it was.
Does it work with Google Sheets?
Not directly yet. Download your Google Sheet as Excel (.xlsx), bring it in, and upload the finished file back into Google Sheets. A direct link is coming.
How big a sheet can it handle?
Up to 2,000 rows and 8 MB a sheet. You only ever see one row at a time.
Can I set different limits for different columns?
Yes. Each column you’re writing can have its own character limit, and the limit follows every row.
Does it use AI?
No. Rows doesn’t write anything for you. It gives you a better place to write it.
Who can use it?
Rows is part of Drafts, and Drafts is included with ProCopywriters Pro membership.
Your next spreadsheet, on a blank page
Included with ProCopywriters Pro.