Copywriting’s own instrument
Designers have Figma. Photographers have Lightroom. Developers have their editors. Copywriters had a word processor, the same one as everyone else in the building, which made the work look like typing. Studio is built for the way copy actually gets made, from the first question to the client’s signature.
From ProCopywriters, the UK’s professional body for copywriters. No AI, anywhere in it.
Follows the job in the order it happens
Work out the strategy, find the idea, write the copy, get it signed off. Three tools do that, with Proposals alongside for the quote and terms that start every job. One account, one set of clients, one way of getting a client to agree.
- Strategy
Work out what to say
Gather what you know about the client’s situation, work it into findings, make the decisions that set direction, and deliver them as a document or a deck the client signs. Run it live as a workshop if you like.
More about Strategy → - Ideas
Find the idea
A blank page and a timer you can ignore. Prompts in the margin, a library of tactics to deal from, a grid for forcing combinations. Five moves to shape a session. Nothing in it generates anything. That’s the point.
More about Ideas → - Drafts
Write it and get it signed off
A proper editor for every shape of copy, from a web page to a month of social posts to a spreadsheet of sixty meta descriptions. A link your client opens on their phone, comments on and approves. Every round counted. Every version kept.
More about Drafts →
Proposals sits alongside: a branded proposal from your own services and terms, and the rounds of amends that Drafts then counts.
Tools for the job nobody made tools for
I was a freelance copywriter for sixteen years. In all that time I never found a tool that was built for the work.
Everything good was priced for agencies with procurement departments. Everything affordable was built for someone else: a project manager, a designer, a marketing team of forty. So, like every copywriter I knew, I worked in Word and Google Docs and whatever spreadsheet the client sent, and I sent my drafts as attachments, and I kept track of amends in my head, and I explained to clients what copywriting was, again, because nothing about how I worked made it look like a profession.
Studio is what I wanted on my desk all those years. I run ProCopywriters now, the UK’s professional body for copywriters, and we’ve built it together, shaped by what a few thousand members have told us about how the job actually goes.
Our survey has asked copywriters about their work every year since 2017, and the same problems come up every time. We’ve written guides about all of it. At some point writing guides stopped feeling like enough, so we built the thing the guides describe.
Leif Kendall, Director, ProCopywriters
ProCopywriters copywriter survey, 2024 to 2026
Things we decided on purpose
Three-quarters of copywriters use generative AI. Two-thirds told our survey they’d un-invent it if they could. I don’t think those people are confused; I think they want somewhere to do the part of the job that’s theirs. Studio is that somewhere. It will hand your strategy and your brief to whatever drafting tool you like, in one click. It won’t write for you.
When a client opens a Studio link they see the tone of voice you agreed, the messages you signed off together, and the copy, clean, with a way to say what must change and what’s just a preference. Nobody has ever learned what copywriting is from a Word attachment. They can learn it from this.
A strategy, a page, an email, a caption: the same link, the same labelled comments, the same approve button, the same record of who agreed what and when.
Ideas become evidence in Strategy. An approved strategy becomes the foundations of the Drafts project, so the tone and messages travel with the copy.
Everything in Studio is included in ProCopywriters Pro membership. If you write copy but copywriting isn’t your trade, you can subscribe on its own. Either way it costs what a freelancer can pay, because that’s who it’s for.
Your work exports to Word, PDF, Markdown, HTML, plain text, or straight back into the spreadsheet it came from. Studio holds the work; it doesn’t keep it.
Who it’s for
Anyone who writes copy, whatever it says on their business card.
Agency creatives, freelancers, content designers, CRM and email writers, SEO and social writers, brand and messaging strategists.
Founders and marketers who need the method without the job title. Studio on its own is for you.
Everyone on the other side of the link. They never need an account: it works cold, on a phone.
Proofreaders, editors and second writers join free by invitation, on a track the client never sees.
How to get it
Some of it is free for anyone, all of it is free for 14 days, and then it’s one price for every tool.
- Free, no accountA timed sprint, Fixes for copy that isn’t working, the library of tactics, and the free strategy and proposal guidesNothing
- Invited to a projectClients, proofreaders, editors and second writers join a project by invitation. Clients never need an accountFree
- Free trialEverything for 14 days, with real clientsNo card
- Studio SoloEvery tool, for one person£15 a month, or £150 a year
- ProCopywriters ProAll of Studio, plus the directory, workshops, CopyCon and the rest of membership£14.99 a month
- Studio AgencyEvery tool for a team of up to five: roles, projects and a person on every stage£59 a month · opens soon
Pro membership costs about the same as Studio on its own, on purpose: if you write copy for a living, join. See pricing
Made by ProCopywriters
ProCopywriters is the professional body for copywriters in the UK. We run the annual survey, the CopyCon conference, monthly workshops, a directory clients use to find writers, a mentoring scheme and a referral network, and we publish the Copywriter Code. Studio is the newest thing we’ve made and the most practical: a place to do the work, from the people who’ve spent years working out what the work is.
About ProCopywriters →Think. Write. Send.
Start with a free sprint: no account, ten minutes, see if it helps. If it does, the rest is a click away. And if something’s wrong with it, tell us; that’s how it got this far.